What type of connotation does the word "Feminism" have?

Positive? Negative? Honestly, the first image I get is usually of an angry "man-hating" woman. I know that a lot of people say these are just the extremist but I don't think I would want to call myself a feminist. I think it was great in the past when women didn't have rights but today everything seems pretty equal to me. Whats the point of it today?